Our vision is to connect users to a global online community that is informative and compelling by creating, collecting and distributing high quality news, information and entertainment about the outdoors and snowsports. Content of the highest quality and integrity is the basis of our reputation and the means we fulfill the public trust and our customers expectations.

Success at SMV means more than financial and editorial goals. We believe that each of the following contribute to building a successful and inspiring model to follow:

- Be stewards of our company’s brand reputation and assets.
- Be recognized for compelling content.
- Strive for operational excellence.
- Champion and embrace diversity.
- Realize our full potential with constant innovation.
- Serve our customers.
- Challenge ourselves, collaborate and mentor others.
- Have fun, enjoy the snow and keep a good sense of humour.