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Americans choosing Banff over Whistler, and Colorado above all: study

Americans are still flocking to Vail and other Colorado resorts instead of Canada or Europe. [1]

Americans are still flocking to Vail and other Colorado resorts instead of Canada or Europe.

An annual survey of the ski vacation market in the United States has revealed some interesting stats in booking patterns for some of the biggest buyers in North American skiing.

The National Ski Club Newsletter carried out their eighth annual survey which showed that Colorado continued to dominate the ski club market, with Vail, Telluride, and Steamboat all sharing the top of the list with a six per cent market share each. Snowmass, Breckenridge, Crested Butte, Whitefish, Heavenly, Taos, and Banff each sold four per cent of ski club trips this season.

“Preferences of Canadian resorts apparently switched from Whistler to Banff this season, and Italy led the European trip numbers at five per cent of all club trips, with Switzerland and France close behind,” said Bob Wilbanks of The National Ski Club Newsletter.

Europe outsold Canada at US ski clubs, but in total three-quarters of all trips were within the US. 41 per cent of all trips were to Colorado, seven per cent to Utah and six per cent each to Montana and Lake Tahoe.

Of the remainder 12 per cent went to Europe, nine to Canada, and one to Japan.