WET Holdings, Inc., developer of the proposed new Las Vegas entertainment destination resort, Las Vegas WET, which will include an indoor snow centre, has announced they are advancing their strategy for multi-faceted entertainment resorts that will be “go to” resorts for a very large demographic. Based on the initial development of Las Vegas WET since the company was established in 2006, the company says that its scope and focus continues to grow.

“The Las Vegas WET Project continues to move forward along with strategic investments,” said Dina Kelley, WET’s VP of Marketing.

Our strategy is paying off as we maneuvered around the credit crunch earlier this year. Considering the market’s appetite for new development of this type in Las Vegas, we revisited our strategy for acquisitions to pace our momentum while building market value.”

WET Holdings continues to move forward on the Las Vegas WET project which it expects will open in late 2011 or early 2012. Along with the indoor snow centre the project features the largest indoor water park in North America as well as retail and other attractions all linked to six major hotels with gaming and superior Vegas-style dining and entertainment venues.

“We find our investment partners share our vision for global entertainment and multi-faceted parks and their long-range potential for financial gain in an insatiable entertainment and travel market,” Kelley said.

Our current select investment partners allow us to effectively manage the challenges of current and future capital markets. We have expanded our focus beyond Las Vegas WET and are looking at strategic mergers and acquisitions to build market value, provide positive cash flow and develop strong ingredient brands. WET Holdings, with help from an equity capital pool that tops ten figures, is looking at strategic purchases in the theme park industry.”

While staying mum about who they are talking to, Kelley did say that the company has made some offers to some ‘very visible brands.’

“While the Las Vegas WET Project would have created many new brands along with leveraging off of some existing ones, we felt it prudent to shift our strategy for the moment and focus on getting some very recognizable brands into our portfolio,” Kelley said.

www.wetholdings.com