Big White Ski Resort in British Columbia had a “near record” sell-out for the majority of the Christmas and New Year holidays, with thousands of people flocking to the resort to spend time with their families and friends.

“Although we are very much aware of the current economic climate, it seems that families nested at our resort in greater numbers than ever before”,

commented Michael J. Ballingall, Senior Vice President of Big White Ski Resort, “mother nature threw everything at us, including closing airports, roads, and on one occasion, some lifts, but generations of individual families would not be deterred from gathering to celebrate the holidays”.

The word went out when some holidaymakers destined for the sun couldn’t get to their destinations. Our remaining room inventory quickly sold out, and families went from packing for the beach to packing for the snow, breaking various records around the mountain.
Records set during the period included over 270 bus/shuttle trips were made to and from the Kelowna International Airport. December 29th was a new record day in the Kid’s Centre, with 464 guests. Canada’s award-winning ski bar, Snowshoe Sam’s served 372 kegs of beer throughout the month of December, a record for BC ski bars. There were also record numbers on New Years Eve in all areas and all licensed establishments.
Big White then received a record snowfall on the night of January 4th, the day after most holidaymakers departed.
Local, regional, and Australian guests will now dominate Big White’s slopes, finding a substantial decrease in on-mountain visitors as compared to last week.
“The true test will be if Canadians want to play at home,” commented Jim Loyd, Sales Director, Big White Ski Resort, “We anticipate lots of shopping on our website, as the remainder of the year is on sale”.
www.bigwhite.com