Whether this is going to have a long term impact on the price of sporting goods remains to be seen, however, Ski Rebel Magazine has learned that one of the global leaders in ski manufacturing, Head has entered an alliance with the global environmental charity, Cool Earth, by contributing to the preservation of the endangered rainforest.

More than 100 tonnes of carbon are locked up in each acre of rainforest — when the forest is destroyed, the carbon that is released warms the earth’s temperature.
“Keeping carbon where it belongs is the only way to fight climate change,” said Frank Field, Co-Founder of Cool Earth. “We are delighted to pioneer a new model of environmental responsibility, and with Head on board we will address this on a global scale.”
Head’s CEO, Johan Eliasch, partnered with Field to start Cool Earth and has made it part of the company’s mission to fight global warming. Through the partnership with Cool Earth, Head is matching ten times its annual carbon emissions with avoided deforestation credits (rainforest carbon credits).
Head is committed to saving over 7,000 acres/28 km2 (per year) of mature rainforest from destruction — which equals the size of more than 100,000 tennis courts or 7,000 American football fields.

Educating sports enthusiasts about the affects of carbon emissions is an important part of why we’re doing this,”

said Eliasch. “We all depend on a stable climate to ski, play tennis, or dive. If we don’t wake up and make a difference now we won’t be doing these things in their natural environments much longer.”
“I am proud to support such a worthy cause,” said Bode Miller. “Cool Earth provides an opportunity to get involved as individuals, and take a step towards saving our environment.”
Austrian ski champion Herman Maier, who is also part of the HEAD Racing Team, agrees. “HEAD’s commitment to making a difference with a global program like this is important to me as a skier and as a citizen. I’m proud to be a part of it.”
www.coolearth.org