The campaign is intended to reduce alcohol abuse in European ski resorts.

The British government has decided that alcohol abuse during ski vacations is a large enough problem to act upon.

A major safety awareness initiative by the Foreign Office to tackle the problem will come into full swing in December when the first British skiers will be heading for the French, Swiss and Italian ski slopes. The security and safety awareness campaign will also emphasize the necessity of full travel insurance coverage.

Alcohol abuse can lead to accidents during or after skiing, and the campaign has been initiated in areas in which many ski resorts are located. It has the support of French police and rescue services, tourist offices and airports in the regions of Savoie, Haute Savoie, Isère, Rhône as well as Geneva airport and several major Swiss ski resorts. In Italy, which joined the project later, resorts in the province of Turin will be involved for the forthcoming season.

British tour operators including Crystal Ski, Thomson Ski, First Choice Ski as well as student specialists Off the Piste and Ski Alpine have agreed to collaborate. It is a poster campaign which supports a diverse range of exciting and innovative education projects that aim to reduce alcohol misuse and make a tangible change in ski resorts. Projects range from posters in restaurants, bars, airports and other public spaces, as well as leaflets and display material in British tour operator owned chalets, club hotels and bars.

This campaign was initiated after several accidents in ski resorts which were directly related to alcohol abuse by young people. The aim of this campaign is to avoid accidents and deaths in ski resorts as alcohol can affect you more quickly at high altitudes and seriously limits your awareness of danger and cold.

“We are committed to supporting educational projects which make a positive difference to people lives and ensure that they have good, safe fun on their holidays,” said Mathew Prior, MD of TUI Ski.

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