Northstar-at-Tahoe and Sierra-at-Tahoe recently launched a series of interactive website programs and cell phone alerts that appease both children and adults with their real-time information, ease of navigation and user-friendliness. These improvements help guests receive the latest resort news and information from their home or office.
Designed in cartoon format with children in mind, these animated maps feature interactive family-focused terrain parks and adventure zones at both resorts. The maps contain hidden interactive features for kids to discover and they are available around the clock. Northstar and Sierra’s kids trail maps are entertaining, educational and provide useful information about the resorts.
On Northstar’s map, bling-bling sounds and funky music put kids in a groovy mood while they watch a Star Park character (Northstar’s family park mascot) slide down the slopes and rock through the Superpipe. On Sierra’s map, a click of the mouse sends lifts spinning, snowmen tubing, and magic carpets flying. Kids love discovering all of the hidden features and the movement on the site that they control, from cartoon characters riding, skiing, and throwing snowballs to the ping-pong sounds of a xylophone. Computers do need Flash capability and access to the Internet.
Parents can click on any one of Northstar’s six, family-oriented Star Park Adventure Zones and a pop-up shows lift and trail directions. Click “Lids-on-Kids” and parents see where to rent helmets with a link to safety tips. On Sierra’s map, clicking in the map legend highlights easiest trails down from the top of the mountain while selecting a terrain park logo provides descriptions of park features.
“A ski resort web site serves many purposes - branding, entertainment, education, a sense of escape and solutions,” stated Colleen Dalton, E-Business Marketing Director for Booth Creek Resorts.
“Northstar and Sierra’s interactive trail maps for kids address these needs in a way that is fun for everyone including parents. While we are well known for our nationally ranked terrain parks, we wanted to raise awareness about our family-friendly adventure zones with easier features and less of the “hype” than our bigger parks. Northstar-at-Tahoe was recently ranked number five for its family programs by SKI Magazine and Sierra was named in the top ten family-friendly resorts by Bay Area Parent Magazine. These child-specific trail maps reinforce both resorts’ family-friendly reputation.”
Online Kid’s Trail Maps can be found at www.sierraattahoe.com/kidsmap or www.northstarattahoe.com/kidsmap.
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