Stephen Jordan, Head of Marketing for the new indoor Snow Centre under construction at Hemel Hempstead has recently announced a decision to award supply of all snow sports equipment to HEAD – confirming an agreement to be the first UK snow sports centre to use HEAD’s innovative BYS system for rented skis and boards.
‘The equipment meets all our requirements with regard to quality, technological specification across the full range and its ability to cope with the demands of constant multi-user hire,’ said Stephen.
But most important was the development of the BYS system which will significantly streamline the hire process, reducing the amount of time taken to set up each customer with appropriate skis and boots.
The BYS (Black, Yellow and Silver) system, which is already proving successful at resorts in Europe, Canada and the US, reduces the amount of time taken to fit boots and skis – allowing customers the maximum amount of time on the slopes.
The system works with HEAD Ski Boots being available in just three fixed sole-lengths with the adjustment for individual foot sizes made inside the boot – which means the boots can fit perfectly into pre-adjusted bindings. The boots and skis are colour coded – black, yellow and silver – matching the base colour of the boot to the ski. The only additional setting is DIN adjustment to allow for the correct release setting.
To make things even more efficient all customer settings and details will be recorded so on subsequent visits individual snow ticket information will ensure that customers have the same boots, skis or board so they can get out on the snow even more quickly.
The HEAD Speed Disc Snowboard system works in a similar way to provide customers with a perfectly set board in less than a minute without the need for tools - regular to goofy happens in seconds!
Stephen said, ‘We’re delighted to be working with HEAD and in particular to be the first UK operator to offer our customers the benefit of the speedy and innovative system for fitting boots, skis and boards. Our aim is to allow visitors to the Snow Centre the maximum time on the slopes. Making the process of getting kitted out more efficient will help provide the best possible indoor snow experience.’
The Snow Centre at Hemel Hempstead is on target for opening to the public at the end of April 2009.
www.snowcentre.com
The Compgnie des Alpes, the world’s largest ski resort operating company, has reported a big jump in sales for the first six months of its annual year, which started last October.
The company reports that, in a direct comparison to sales last year, turnover grew by 10.9 percent. It credits excellent snow conditions throughout the winter, international sales, quality of product and the early Easter as factors in this season’s success.
Continue reading ‘Compagnie Des Alpes visitor numbers heading toward record as sales up’
Australia’s ski areas will unveil more than $100m (Aus) in upgrades this winter when they open in June. Mt Buller has spent $6 million on a new six-seater chairlift which will run from Bourke St to the top of the mountain.
Another new chairlift, a triple, will open at Selwyn Snowfields.
Mt Hotham, Falls Creek, Thredbo and Perisher Blue will all unveil expanded snowmaking systems. Thredbo now has more than 150 snow guns; Perisher Blue’s coverage will extend from the mid-station of the quad chair down to Front Valley and Hotham will have snowmaking into Heavenly Valley and Falls Creek’s coverage will extend to the bottom of Wombat’s Ramble, Australia’s longest beginner run.
Skiers and snowboarders should always wear helmets to protect themselves from injuries researchers say. A new study in to ski injuries by Professor Peter Cummings of the University of Washington has concluded that wearing a helmet reduces the chances of injury by 15 per cent.
The study was based on reports of 4224 face, neck and head injuries during the period from 2000 to 2005 in three resorts. Between 21 and 25 per cent of those who suffered injuries were wearing helmets.
Continue reading ‘Latest study on ski helmets confirms previous findings’
As corporate America begins releasing first quarter results for 2008 this week, the Finnish sports equipment giant Amer, has released a bleak picture with a dramatic 74% drop in profits for the 2006-07 winter season. The company which also bought the Salomon brand name in 2005 also owns Atomic. Company officials are blaming the drop due to poor sales.
The Wilson tennis racket division managed to turn over 100 million Euros however this was a sharply lower profit drop by 7.8% a first in corporate history.
Overall sales for the winter outdoor unit were down 37 per cent. The company is planning to cut 400 jobs in France, Austria and Romania by the end of the year in a bid to increase profitability by 2009.
The online site pistehors.com reported last week that French workers were currently on strike over a pay increase of 150 Euros and in protest over Amer’s plan to close down the Salomon plant and relocate production to Austria.
247recruit launched a series of ski job video profiles at The Outdoors Show which took place at the NEC earlier this month. Twelve new videos are now live on their specialist seasonal jobs site at Ski-Jobs.co.uk .
Continue reading ‘Online job recruiter launches website for skiers’
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With the end of March, SportsRebel Media Ventures (SMV) Ltd. is happy to announce that it broke an all time record for monthly unique visitors with a whopping 666.78 % to SkiRebel Magazine in March 2008 to the same period a year earlier. This staggering growth was led with incredible traffic increases of more than 2000 % on March 28th alone.
Continue reading ‘666.78% more visitors come to SkiRebel Magazine in March’
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