A first central European indoor snow centre, ‘Winter and Adventure Park Vienna’ is on the cards for Austria with a planned investment of 100 Million Euro.
The Winter and Adventure Park Vienna is the brain child of Gerhard Hrebicek, President of iconvienna, and Martin Dolezal, President of Snowsports Academy who have been working together with a team of financing experts and engineers on the project.
The target population base encompasses 6.5 million people from the area surrounding Vienna – including Slovakia, the Czech Republic, and Hungary.
The centre in Vienna will be up to 400 metres (1300 ft.) long and 100 metres (330 ft.) wide. Current plans envisage it offering different kinds of catering, a wellness area, fun parks for children and adults, a ski school, and race training, as well as a designer hotel with 150 rooms including conference facilities.
The complex will be easy to reach by public transport and housed in a low energy building with Austrian green technology know-how as a benchmark project
The project in the 22nd district of Vienna requires investments of 100 million Euros. It will create 120 new jobs in operating, and about 300 during the three years of construction. The project has been worked on since 2006. We have gathered know-how and best practice from all around the world, and now we have finally completed the first steps of feasibility. We plan to open the Snowdome towards the end of 2012”,
explains Gerhard Hrebicek, Director of the developing team, who has worked as a manager in the sporting goods industry and as a ski instructor himself.
“We aim to develop an international benchmark project for future indoor snow centres here in Vienna. It will also be a new architectural landmark of Austria’s capital, but we will furthermore set new standards in operating”, says Gerhard Hrebicek.
The team is developing new architectural and new energy concepts – from different materials to solar energy. It is their goal to create the first low energy Snowdome with synergetic modes of application.
Martin Dolezal, President of the Vienna Ski and Snowboard Instructors’ Association, Vice-President of VSSOE (Association of the Austrian Sporting Goods Industry and Trade), and an expert in indoor snlw centres around the world said,
“The main importance of the Winter and Adventure Park Vienna will lie in its event and marketing potential, which will be increased by the infrastructure of the place.
The snow centre will give us the opportunity to present snow as an Austrian cultural good to the people 365 days a year. Especially children and teenagers will be able to start snowsports more easily. This will open completely new doors for the event scene and the economy as well and reposition snowsports in Austria and around the world.”
Martin Dolezal puts a great emphasis on creating a new brand with the so-far unique infrastructure of the indoor snow centre.
“We are currently developing that brand together with the European Brand Institute. With our international benchmark project we will also co-operate with other national and international ski resorts – indoor and outdoor.” he said.
The City of Vienna is largely convinced about the project. Skiing and “Après-Ski” – this whole Alpine flair – is not only popular with the citizens of Vienna. It will moreover draw the attention of tourists and convention participants. The Winter and Adventure Park Vienna will create a new tourist attraction of the “new” Vienna and promote winter holidays in Austria.
Norbert Scheed, Mayor of the 22nd district of Vienna, is an enthusiastic skier himself,
“The timing is just perfect. Vienna needs such an infrastructure, especially for kids and youth. In the near future, we would like the children of Vienna to reach snow by public transport all year long. Winter holidays are becoming more expensive for families. The Winter and Adventure Park Vienna will make it possible and affordable for everyone to go tobogganing, skiing, and snowboarding, no matter what the weather is like. Our district is welcoming the indoor snow centre and will be very happy, if the project is realized.”
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