The picture isn’t looking rosy for UK based tour operators trying to sell ski packages. The annual report on the state of the British ski holiday industry has concluded that the ski market continued its free fall, having dropped a further 11% year over year after product offerings had been depressed with a 13.3% decline in demand on the previous year. Overall demand for skiing has dropped by 25% since the start of the global recession and for the first time since the start of the decade, there are less than a million active skiers according to a study released by UK’s top tour operator, Crystal. Continue reading ‘UK ski market tough sell for tour operators as market share continues to spiral’
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