The new Snow Centre at Hemel Hempstead have announced a deal with leading sportswear supplier Columbia to provide all their clothing for the next three years.
Renowned for their innovative style and excellent reputation for quality and value, Columbia will be providing not just their rental snow sports clothing but full clothing for Snow Centre Instructors and Snow Patrol Teams.
The deal involves the supply of around 500 rental outfits in a comprehensive range of sizes from infant to adult with a choice of colours and 100 outfits for the Snow Teams – which will be designed for maximum visibility as well as technical excellence.
A significant element of the agreement will allow Columbia to design the entire wall at the foot of the new slope, giving them a unique opportunity to promote the brand to snow sports enthusiasts using the Snow Centre.
The wall is some 65metres wide and will provide scope for some highly visible graphic designs.
Dan Trapp, Columbia’s UK and Ireland Country Manager, says this is a unique deal for the brand.
We have commissioned our new global media agency in Portland Oregon to design the wall as we are looking for something truly special. This is a fantastic opportunity for us to promote the brand at the best real snow slope in the UK – especially as it is so close to London . The Snow Centre promises to be a real centre of excellence for snow sports enthusiasts and we’re really excited to be part of the whole project.”
Columbia clothing will be available for sale in the Snow and Rock outlet at the Snow Centre so after trying the clothes on the slopes people who like what they’ve worn will be able to purchase something similar for themselves.
The £23 million Snow Centre is due to open in April. Already designated a Centre of Excellence by the British Association of Snow Sports Instructors (BASI), the Snow Centre will offer facilities for skiers and snowboarders from novice to competition standard.
Just off the M1 and less than ten miles north of the M25 the Snow Centre at Hemel Hempstead is the first in the UK to be built on a natural hill, offering scope for some challenging indoor skiing and snowboarding. With over 8000m2 of real snow the main slope is 160 metres long with an additional 100 metre nursery slope for lessons.
Snow sports enthusiasts can guarantee priority sessions at the Centre and benefit from some fantastic discounts by becoming Founding Members. The first members to sign up will receive an additional 25% discount on the membership cost.
Membership is already available at a cost of £100 for adults, with concessions for under 18’s, senior citizens and families – a 25% discount on this price is available but only to those that purchase before January 20th.
www.thesnowcentre.com / www.columbiasportswear.com
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