
Whistler-Blackcomb ski resort in British Columbia, Canada.
An estimated 3.5 billion people around the world watching the Games on their televisions and online.
That was a big boost for the already-famous ski resort and Olympic co-host Whistler-Blackcomb. Based on a study conducted by Tourism Whistler in partnership with Tourism British Columbia, awareness of Whistler increased significantly in the key overseas markets of United Kingdom, Germany and Australia.
The study measured awareness of Whistler before and after the 2010 Winter Games. It found that British awareness of Whistler increased from 32 per cent to 45 percent, and German awareness increased from 19 per cent to 42 per cent. In Australia, already the most aware with 48 per cent of Australians knowing about Whistler before the Games, 62 per cent were aware afterwards.
Continue reading ‘Whistler’s post-Olympics international fame is quantifiable’
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